The A to V backstory
Growing up with a father who spent several decades working in the London Italian restaurant industry (back when olive oil was still a fairly 'exotic' substance for Brits), food was always a major part of Tobi family life. Yet having spent several years working in sales and marketing as a full-time city-bod, I often found myself working with the giants of the food and beverage industries, where I kept wondering how we’d got things so mixed-up. Brands and products are marketed on the basis of supposed ‘health’ benefits, yet it’s too often the marketers who set the agenda and design the product without a great deal of input from qualified dietitians and nutritionists.
Combined with constant and insistent background noise from brands, bloggers, and journos (“Take this! No, cut back! Take this instead!"), the rise of social media and blogging seems to have led to a focus on ‘wellness’ at the expense of a more balanced conversation around the best way to counteract rising levels of malnutrition and, well – plain old weirdness around food.
And so it was that I finally took the plunge to go back to school and study nutrition full-time. Now a qualified registered nutritionist (RNutr) with a MSc in Public Health Nutrition from The London School of Hygiene and Tropical Medicine , the A to V is my attempt to share (no-nonsense) nutrition information more widely.
Me, myself and I (Rebecca Tobi)
